Why Buy a Dallas Mazda 2 at Classic of Denton:The all-new 2011 MAZDA2 is designed for Dallas drivers who want a fun, fuel-efficient, affordable, versatile car that's an excellent value. Mazda North American Operations (MNAO) has launched the 2011 MAZDA2 in Dallas with a branded Facebook game called "DriverVille." The game showcases the MAZDA2 for Dallas is positioned as Zoom-Zoom Concentrated: compact and efficient, yet packed with style and substance. Built around the Zoom-Zoom Concentrated theme, DriverVille puts Dallas consumers in a 2011 MAZDA2 virtual world to learn about and compete with the eco-friendly, fun-to-drive, five-door hatchback in a sweeping social adventure. To access the game visit http://facebook.com/mazda. (Facebook account required.) |
 |
  Email Us |
|
| 4984 S I-35E · Denton, TX 76210 · Main: (800) 336-8664 · Sales: (800) 550-3189 | |||
 |
|
Available now! |
|
At the heart of this MAZDA2 Dallas campaign is a big idea: to follow "Your Inner Driver" to the all-new MAZDA2. "The Inner Driver is part of everyone that loves to drive, and Your Inner Driver wants a car with unique styling and the driving dynamics that only a MAZDA2 can deliver in this segment," said Rob Strasberg, co-CEO and chief creative officer of Doner. "The launch of this car is all about creating high-engagement content that allows our customers to take ownership of their Inner Driver thru the MAZDA2 Dallas and then share those deep experiences with their social networks and their world at-large."
"Since young drivers already live on Facebook, the logical place to start was to develop a virtual world called DriverVille. There, they can experience the MAZDA2 through play, express themselves by pitting their unique Inner Drivers against others' in all manner of entertaining ways, and then share the stories they've built," said Justin Smith, executive VP-executive creative director-interactive of Doner.
"Our brand socializing system radiates outward from DriverVille by distributing content through other social networks, live events, music, cinema, and content integration on leading video and passion point-oriented properties in gaming, music and fashion."
DriverVille incorporates the best of classic "ville-style" Facebook games where all game activities can be shared with friends via the social network's newsfeed. Dallas players can customize their Your Inner Driver avatar to fit his or her driving personality and then play to win Driver Bucks virtual currency to buy virtual items as well as win weekly sweepstakes prizes. Among the challenges are mini-games like a race at Mazda Raceway and quests like acquiring snow tires, a snowboard and accessory roof rack in order to go snowboarding.
Various Dallas media channels will support The MAZDA2 launch and DriverVille game. In turn, the game will support other launch media, including: cinema/TV, online lifestyle/engagement sites, print, customer relationship marketing, a music tour and MazdaUSA.com.
About Mazda
Celebrating its 40th Anniversary in the United States in 2010, Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.Classic Mazda · 4984 S I-35E · Denton, TX 76210 · Main: (800) 336-8664 · Sales: (800) 550-3189 · Email Us